{"id":18480,"date":"2023-06-14T16:31:26","date_gmt":"2023-06-14T14:31:26","guid":{"rendered":"https:\/\/longtimelabel.com\/understanding-what-a-sustainable-brand-is\/"},"modified":"2025-07-15T16:30:20","modified_gmt":"2025-07-15T14:30:20","slug":"understanding-what-a-sustainable-brand-is","status":"publish","type":"page","link":"https:\/\/longtimelabel.com\/en\/understanding-what-a-sustainable-brand-is\/","title":{"rendered":"Understanding what a sustainable brand is"},"content":{"rendered":"

[et_pb_section fb_built=\u201d1\u2033 custom_padding_last_edited=\u201don|desktop\u201d admin_label=\u201dqu\u2019est ce que LT ?\u201d _builder_version=\u201d4.21.0\u2033 background_color=\u201drgba(79,79,79,0.76)\u201d background_image=\u201dhttps:\/\/longtimelabel.com\/wp-content\/uploads\/2021\/09\/windmills-1209335_1280.jpg\u201d background_blend=\u201dmultiply\u201d custom_margin=\u201d||||false|false\u201d custom_padding=\u201d|0px|13vh|0px|false|false\u201d custom_padding_tablet=\u201d30px||\u201d custom_padding_phone=\u201d61px|0px|69px|0px|false|false\u201d animation_style=\u201dzoom\u201d animation_duration=\u201d700ms\u201d animation_intensity_zoom=\u201d4%\u201d collapsed=\u201don\u201d global_colors_info=\u201d{}\u201d][et_pb_row admin_label=\u201dService Section Title\u201d _builder_version=\u201d4.16\u2033 custom_margin=\u201d|auto||auto|false|false\u201d custom_padding=\u201d||0px|0px||\u201d animation_direction=\u201dtop\u201d saved_tabs=\u201dall\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201d4_4\u2033 _builder_version=\u201d4.16\u2033 custom_padding=\u201d|||\u201d global_colors_info=\u201d{}\u201d custom_padding__hover=\u201d|||\u201d][et_pb_text admin_label=\u201dTitle\u201d _builder_version=\u201d4.21.0\u2033 text_font=\u201d||||||||\u201d header_font=\u201dMontserrat|700||on|||||\u201d header_text_color=\u201d#f7f7f7\u2033 header_font_size=\u201d50px\u201d header_letter_spacing=\u201d2px\u201d header_line_height=\u201d1.2em\u201d custom_margin=\u201d|0px|22px|||\u201d custom_padding_tablet=\u201d\u201d custom_padding_phone=\u201d\u201d custom_padding_last_edited=\u201don|phone\u201d animation_direction=\u201dtop\u201d text_font_size_tablet=\u201d\u201d text_font_size_phone=\u201d14px\u201d text_font_size_last_edited=\u201don|desktop\u201d header_font_size_tablet=\u201d\u201d header_font_size_phone=\u201d27px\u201d header_font_size_last_edited=\u201don|desktop\u201d header_text_shadow_style=\u201dpreset1\u2033 global_colors_info=\u201d{}\u201d]<\/p>\n

Sustainable branding \u2013 making a difference<\/span><\/h1>\n

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Highlighting brands that are committed to sustainability is also the mission of the LONGTIME\u00ae Label. Read on and find out all about a sustainable brand! <\/p>\n

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What is a sustainable brand?<\/strong><\/h2>\n

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\u201cA sustainable brand is a brand whose mission and raison d\u2019\u00eatre brings sustainable environmental, human or social benefits to all its stakeholders: consumers, employees, suppliers and partners throughout its value chain and product life cycle;<\/p>\n<\/blockquote>\n

A sustainable brand integrates sustainable development at the heart of its activities and objectives, helping society to evolve and arousing consumer interest in their products or services.<\/p>\n

In 2021, consumers want to know what they are buying and are choosing transparent and ethical brands. It is up to industry to take this into account by taking concrete action to protect the environment. Climate change and social crises have changed the way we see the world and its limits.
People have become aware of the impact of their consumption: 74% of Europeans say they have changed their consumption habits, and 60% of French people think it is urgent to do something for the planet. So what action should be taken?
Consumers are changing their everyday behaviour, practising de-consumption or consom\u2019action. They buy second-hand products, use applications to help them consume better, and make a point of choosing quality and eco-responsible products. They choose to join forces to boycott a company and its practices\u2026 They do their own research and make a commitment to the environment by finding alternatives in the manufacture of \u2018homemade\u2019 cleaning and beauty products.<\/p>\n

For 62% of them, it is up to companies to rally to the side of consumers to help them reduce the impact of their consumption. Companies could therefore regain the confidence of buyers if they took the right measures.<\/p>\n

A sustainable, ethical or fair trade brand is therefore committed to sustainable development. It adopts virtuous, eco-friendly and socially responsible production practices. It proposes concrete environmental solutions or effective social solutions. Brands are sustainable when they choose to commit to a more resilient planet, to a more stable future, far from destructive climate change.<\/p>\n

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How can you recognise a sustainable brand?<\/b><\/span> <\/b><\/h2>\n

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It\u2019s not always easy to recognise truly sustainable brands. Between 2004 and 2019, trust in brands fell by 30%, from<\/span> 58% to 27%. This significant level of mistrust is partly explained by unacceptable health, social and environmental scandals.<\/p>\n

When brands that claim to be \u201csustainable\u201d are driven solely by marketing considerations that are devoid of meaning and, above all, action, they are practising \u201cgreenwashing\u201d. These companies adopt a deceptively virtuous approach to social and environmental issues<\/span>, with the sole aim of making themselves more attractive<\/span> to consumers.<\/p>\n

To recognise a sustainable brand, you need to use common sense, ask yourself a few questions and have a few reflexes:<\/p>\n

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Environmental or social claims :<\/h3>\n

A sustainable brand will of course tend to highlight the efforts it is making to reduce its impact.
So you need to pay attention to the different types of claims made by these brands.
For example, the words \u2018recycled\u2019, \u2018ethical\u2019 and \u2018ecological\u2019 should set off alarm bells. The sustainable brand implements a strategy to be identified as such. But at this stage, it\u2019s not enough to prove that the brand is truly sustainable.<\/p>\n

Labels or other official endorsements :<\/h3>\n

Environmental claims must be validated to confirm that they have been made.\u2028If a brand advertises fair trade, for example, it will normally display a label such as \u2018Fairtrade\u2019, together with the inspection body that issued it. And the same applies to many claims. Do not hesitate to check that the label displayed by the brand is not a pseudo-label that the brand has awarded itself.
A label must be impartial, have demanding specifications and be awarded by an independent control body.<\/p>\n

Value for money:<\/h3>\n

Each product or product category has a fair price, allowing the product to be developed to quality standards that protect people and the planet. If you have a brand in front of you that deploys a wealth of sustainable communication but whose product is the cheapest on the market, it is unlikely that its communication will be followed up by action.<\/p>\n

There are many different commitments that make a brand ethical and eco-responsible, and consumers have different ways of assessing a brand\u2019s commitment to sustainable development. Everyone has different considerations when it comes to sustainability. For some, the most important thing is that the product carries a label. Others are more interested in brands that take steps to reduce carbon emissions on the planet. Still others prefer companies that support non-profit associations and redistribute a share to concrete actions. It\u2019s up to you to decide what\u2019s really important to you and what you think will make sense for future generations.<\/p>\n

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Why choose a sustainable brand? <\/b><\/h2>\n

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Choosing to buy from a sustainable brand has many advantages. First of all, you can be sure you\u2019re buying<\/strong> quality products<\/strong>. Then you can be sure you\u2019re buying a product that respects the environment and the workers<\/strong> behind it. So it\u2019s great for your carbon footprint.<\/p>\n

If the product is sturdier, made from solid, quality materials, then you\u2019ll find personal benefits too. An eco-friendly product is not necessarily durable in the sense of \u201clongevity\u201d. On the other hand, the reverse is always true. A solid, long-lasting product that breaks with programmed obsolescence helps limit environmental impact<\/strong>, as it will be replaced less quickly and the resources extracted for its manufacture will be better optimized. You\u2019 ll also save money<\/strong>, as you\u2019ll be able to keep the product for a very long time. What an advantage!<\/p>\n

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LONGTIME\u00ae products, for example, have a very long service life and are also highly repairable. This means that you can have the product repaired even several years after purchase, because it meets stringent reparability criteria (for example, spare parts must be available even after the product has been discontinued).<\/p>\n<\/blockquote>\n

In a few words, buying from a sustainable brand means :<\/p>\n

    \n
  • Significant improvements to your budget and your health<\/li>\n
  • Preserving the environment and the local economy<\/li>\n
  • Pressure on major groups to respond to new consumer demands<\/li>\n
  • The gradual spread of responsible consumption<\/li>\n<\/ul>\n

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    How do you know if a brand has a sustainable policy?<\/b><\/h2>\n

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    To find out whether a brand has a sustainable policy, visit the brand\u2019s communication materials. In principle, if the brand is committed, it will do its utmost to make this known to its customers. If information is hard to find, there may be questions to ask about the brand\u2019s policy.<\/p>\n

    To find a sustainable brand, you need to trust third parties: agencies, labels, social networks\u2026 You need to look for labels, certifications or information \u201cvalidated by an independent and objective organization\u201d, or third-party opinions on social media. To form your own opinion, you need to find out how the product is made, for example by researching specialist websites.<\/p>\n

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    The role of the brand is also fundamental. Consumers look for environmental or health information directly on the packaging of the products they buy. They also look directly at a company\u2019s sustainability practices to learn more about the values and principles of the brand they are buying, which means that brands need to communicate better about their commitments. Visit the brand\u2019s website. Information can be found in the \u201cAbout us\u201d or \u201cOur values\u201d categories. These are categories that can easily be found on websites. There are also tabs dedicated to the environment. There is a need for brands to better tell the story of their sustainability policies, through a variety of communication channels, so that consumers can easily access the information they need.
    You can also visit the brands\u2019 boutiques and events to find out more about their commitments.<\/p>\n

    For example, an ethical fashion brand will offer clothes made from eco-responsible materials (organic\u2026) and with ethical manufacturing processes. <\/p>\n

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    What are the different types of sustainable brands? <\/strong><\/h2>\n

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    Sustainable brands can be distinguished by the impacts they choose to reduce the most. The more holistically a brand takes into account and reduces its impacts, the more sustainable it is. They differentiate themselves by rethinking their offers and products to provide solutions to the social and environmental concerns of their customers and society at large. They are also generally transparent, and seek to explain who they are, the values they stand for and how they are involved and active. Their vocation is to inspire and drive change.<\/p>\n

    Sustainable branding and the environment :<\/span><\/h3>\n

    A brand can distinguish itself by marketing products that respect the environment (ecosystem, flora and fauna). <\/span>Either because they don\u2019t use phytosanitary products that are harmful to our ecosystems (agriculture, cosmetics, clothing) or because the materials they use are not harmful to the environment (equipment, clothing). Our brands also include companies that choose to reduce their carbon footprint (renewable energy, eco-designed packaging, deposits, rail transport, etc.). Fishing is another sector that could fall into this category.<\/p>\n

    Sustainable branding and fair trade:<\/h3>\n

    Food and textile companies can be particularly vulnerable to social issues. Some raw materials (cocoa, coffee, cotton\u2026) come from countries where labor laws and\/or labor costs do not allow for the protection of workers and their fair remuneration. Fair trade labels help to alleviate these problems and assure consumers that production is socially responsible, thanks in particular to a pricing policy that takes the entire value chain into account.<\/p>\n

    Sustainable branding and extended product life:<\/h3>\n

    Last but not least, some companies are developing policies to ensure the rational use of the earth\u2019s resources by combating obsolescence and reducing premature waste. The LONGTIME\u00ae label is dedicated to this theme.<\/p>\n

    There is a range of additional actions to help companies move into the circular economy. Relocation, solidarity commitments by supporting non-profit associations and organizations involved in sustainable development, selection of environmentally-friendly suppliers, reconditioning\u2026 these are just a few examples.<\/p>\n

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    From household appliances to IT equipment, and even furniture and clothing, many brands today are committed to offering products that are more durable, more ethical, and more transparent.<\/p>\n

    We have selected brands that are making concrete efforts to :<\/p>\n

      \n
    • \n

      Extend the lifespan of their products (reparability, long warranties )<\/p>\n<\/li>\n

    • \n

      Reduce their environmental impact (recycled materials, local production)<\/p>\n<\/li>\n

    • \n

      Adopting responsible social practices ( working conditions, traceability)<\/p>\n<\/li>\n<\/ul>\n

      \ud83d\udc49 Browse our thematic tables to identify the greenest alternatives in each purchasing area.<\/p>\n

      HOUSEHOLD APPLIANCES \u2013 Responsible Brands<\/h3>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
      Brand<\/th>\nProduct Example<\/th>\nResponsible commitments<\/th>\nType<\/th>\nCountry of origin<\/th>\nRemarks<\/th>\n<\/tr>\n<\/thead>\n
      Seb<\/strong><\/td>\nActifry Eco<\/td>\nRepairable for 10 years, spare parts, recyclable<\/td>\nSmall appliances<\/td>\n\ud83c\uddeb\ud83c\uddf7 France<\/td>\nEco-design, local production<\/td>\n<\/tr>\n
      Miele<\/strong><\/td>\nWWD120 washing machine<\/td>\nDesigned to last 20 years, low energy consumption<\/td>\nMajor appliances<\/td>\n\ud83c\udde9\ud83c\uddea Germany<\/td>\nVery high reliability<\/td>\n<\/tr>\n
      Rowenta<\/strong><\/td>\nVacuum Cleaner Silence Force<\/td>\nRepairable, recyclable, eco-design<\/td>\nSmall appliances<\/td>\n\ud83c\uddeb\ud83c\uddf7 \/ \ud83c\udde9\ud83c\uddea<\/td>\nPart of the SEB Group<\/td>\n<\/tr>\n
      Krups<\/strong><\/td>\nEvidence coffee machine<\/td>\n10-year repairability guarantee, European manufacture<\/td>\nSmall appliances<\/td>\n\ud83c\uddeb\ud83c\uddf7 France<\/td>\nRobust, easy to repair<\/td>\n<\/tr>\n
      Magimix<\/strong><\/td>\nCS4200 multifunction food processor<\/td>\nRepairable, recyclable, robust<\/td>\nSmall appliances<\/td>\n\ud83c\uddeb\ud83c\uddf7 France<\/td>\nMade in Mont\u00e9limar<\/td>\n<\/tr>\n
      Electrolux<\/strong><\/td>\nSteamBake oven<\/td>\nA+ energy efficiency, durable components<\/td>\nMajor appliances<\/td>\n\ud83c\uddf8\ud83c\uddea Sweden<\/td>\nReliable Scandinavian design<\/td>\n<\/tr>\n
      Whirlpool<\/strong><\/td>\nEcoDesignrefrigerator<\/td>\nReducedconsumption, recyclability<\/td>\nMajor appliances<\/td>\n\ud83c\uddee\ud83c\uddf9 \/ \ud83c\uddf5\ud83c\uddf1<\/td>\neco-designed range<\/td>\n<\/tr>\n
      Beko<\/strong><\/td>\nGreen Line dishwasher<\/td>\nEco-design, low consumption<\/td>\nMajor appliances<\/td>\n\ud83c\uddf9\ud83c\uddf7 Turkey<\/td>\nGood value for money<\/td>\n<\/tr>\n
      Philips<\/strong><\/td>\nAirfryer XXL<\/td>\nLong service life, low emissions in use<\/td>\nSmall appliances<\/td>\n\ud83c\uddf3\ud83c\uddf1 Netherlands<\/td>\nManufacturer committed to eco-design<\/td>\n<\/tr>\n
      Bosch<\/strong><\/td>\nSeries 6 dishwashers<\/td>\nEco-energy, recyclable materials<\/td>\nMajor appliances<\/td>\n\ud83c\udde9\ud83c\uddea Germany<\/td>\nBrands renowned for their durability<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      GARDEN TOOLS \u2013 Responsible Brands<\/h3>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
      Brand<\/th>\nProduct Example<\/th>\nResponsible commitments<\/th>\nType<\/th>\nCountry of origin<\/th>\nRemarks<\/th>\n<\/tr>\n<\/thead>\n
      Fiskars<\/strong><\/td>\nX-series pruning shears<\/td>\nLong life, recyclable<\/td>\nManuel<\/td>\n\ud83c\uddeb\ud83c\uddee Finlande<\/td>\nVery good ergonomics<\/td>\n<\/tr>\n
      Gardena<\/strong><\/td>\nEcoLinesprinkler<\/td>\nRecycledmaterials, no engine<\/td>\nManuel<\/td>\n\ud83c\udde9\ud83c\uddea Germany<\/td>\nISO 14001 certified (environment)<\/td>\n<\/tr>\n
      Wolf tools<\/strong><\/td>\nTT380DL manual mower<\/td>\nRepairable, parts available 20 years<\/td>\nManuel<\/td>\n\ud83c\uddeb\ud83c\uddf7 France<\/td>\nExceptional longevity<\/td>\n<\/tr>\n
      Greenworks<\/strong><\/td>\nElectric hedge trimmer<\/td>\nRechargeable battery, 0 emissions<\/td>\nMotorised<\/td>\n\ud83c\uddfa\ud83c\uddf8 USA<\/td>\nFor professional or domesticuse<\/td>\n<\/tr>\n
      Ego Power+<\/strong><\/td>\nBatterymower<\/td>\nLow emissions, fast recharge<\/td>\nMotorised<\/td>\n\ud83c\uddfa\ud83c\uddf8 \/ \ud83c\udde8\ud83c\uddf3<\/td>\nAlternative to combustion engines<\/td>\n<\/tr>\n
      Terrateck<\/strong><\/td>\nVegetablehoe<\/td>\nLocal mechanical design for sustainable agriculture<\/td>\nManuel agricole<\/td>\n\ud83c\uddeb\ud83c\uddf7 France<\/td>\nProfessional equipment for organic market gardeners<\/td>\n<\/tr>\n
      Einhell<\/strong><\/td>\nGE-CL electric blower<\/td>\nInterchangeable battery, zero petrol<\/td>\nMotorised<\/td>\n\ud83c\udde9\ud83c\uddea Germany<\/td>\nModularrange<\/td>\n<\/tr>\n
      Stihl<\/strong><\/td>\nHedge trimmer HSA 56<\/td>\nSilent, electric, durable<\/td>\nMotorised<\/td>\n\ud83c\udde9\ud83c\uddea Germany<\/td>\nProfessionalreliability<\/td>\n<\/tr>\n
      Bahco<\/strong><\/td>\nPruner professional<\/td>\nMade of durable carbon steel<\/td>\nManuel<\/td>\n\ud83c\uddf8\ud83c\uddea Sweden<\/td>\n\n

      High-end tools for professionals<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      TEXTILE \u2013 Responsible Brands<\/h3>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
      Brand<\/th>\nProduct Example<\/th>\nResponsible commitments<\/th>\nType<\/th>\nCountry of origin<\/th>\nRemarks<\/th>\n<\/tr>\n<\/thead>\n
      Patagonia<\/strong><\/td>\nRecycleddown jacket<\/td>\nOrganic cotton, recycled polyester, fair trade<\/td>\nOutdoor<\/td>\n\ud83c\uddfa\ud83c\uddf8 USA<\/td>\nA pioneer of responsible fashion<\/td>\n<\/tr>\n
      1083<\/strong><\/td>\nRecycled slim-fit jeans<\/td>\nMade in France, organic cotton, traceability<\/td>\nEthical fashion<\/td>\n\ud83c\uddeb\ud83c\uddf7 France<\/td>\nCircular business model<\/td>\n<\/tr>\n
      Hopaal<\/strong><\/td>\nRecycled T-shirt<\/td>\nZero virgin materials, local, low carbon footprint<\/td>\nMixed mode<\/td>\n\ud83c\uddeb\ud83c\uddf7 France<\/td>\nProduction in Biarritz<\/td>\n<\/tr>\n
      Veja<\/strong><\/td>\nBaskets V-10<\/td>\nWildrubber, organic cotton, made in Brazil<\/td>\nShoes<\/td>\n\ud83c\udde7\ud83c\uddf7 Brazil<\/td>\nCertified ethical manufacturing<\/td>\n<\/tr>\n
      Knowledge Cotton App.<\/strong><\/td>\nOrganic cotton shirt<\/td>\nGOTS, organic cotton, vegan<\/td>\nCasual chic<\/td>\n\ud83c\udde9\ud83c\uddf0 Denmark<\/td>\nCompany B Corp<\/td>\n<\/tr>\n
      Panafrica<\/strong><\/td>\nHandcrafted sneakers<\/td>\nOrganic cotton, produced in Africa, fair trade<\/td>\nShoes<\/td>\n\ud83c\uddeb\ud83c\uddf7 \/ \ud83c\udf0d Africa<\/td>\nSolidarity brand<\/td>\n<\/tr>\n
      Forlife<\/strong><\/td>\nMerino wool jumper<\/td>\nNo overproduction, sustainable materials<\/td>\nReady-to-wear<\/td>\n\ud83c\uddeb\ud83c\uddf7 France<\/td>\nManufacture to order<\/td>\n<\/tr>\n
      Loom<\/strong><\/td>\nSweat bio<\/td>\nZero promotions, quality and durability at the heart of the brand<\/td>\nUrban fashion<\/td>\n\ud83c\uddeb\ud83c\uddf7 France<\/td>\nVery transparent about costs<\/td>\n<\/tr>\n
      House Standards<\/strong><\/td>\nChemise oxford<\/td>\nOrganic cotton, ethical manufacturing, timeless style<\/td>\nCasual<\/td>\n\ud83c\uddf5\ud83c\uddf9 Portugal<\/td>\nSustainable production<\/td>\n<\/tr>\n
      Picture Organic<\/strong><\/td>\nEco-designed ski jacket<\/td>\nRecycled technical textiles , responsible production<\/td>\nSport \/ outdoor<\/td>\n\ud83c\uddeb\ud83c\uddf7 France<\/td>\nEco-responsible technical equipment<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      TELEPHONY \u2013 Responsible Brands<\/h3>\n\n\n\n\n\n\n\n\n\n\n\n
      Brand<\/th>\nProduct Example<\/th>\nResponsible commitments<\/th>\nType<\/th>\nCountry of origin<\/th>\nRemarks<\/th>\n<\/tr>\n<\/thead>\n
      Fairphone<\/strong><\/td>\nFairphone 5<\/td>\nModular, repairable, fair trade, recycled materials<\/td>\nSmartphone<\/td>\n\ud83c\uddf3\ud83c\uddf1 Netherlands<\/td>\nThe most committed on the market<\/td>\n<\/tr>\n
      Teracube<\/strong><\/td>\nTeracube 2e<\/td>\n4-year warranty, replaceable battery, recyclable<\/td>\nSmartphone<\/td>\n\ud83c\uddfa\ud83c\uddf8 USA<\/td>\nA sustainable model at a moderate price<\/td>\n<\/tr>\n
      Shiftphone<\/strong><\/td>\nShift6mq<\/td>\nModular, made in Europe, ethically produced<\/td>\nSmartphone<\/td>\n\ud83c\udde9\ud83c\uddea Germany<\/td>\nPartly European manufacture<\/td>\n<\/tr>\n
      Crosscall<\/strong><\/td>\nAction-X5<\/td>\nWaterproof, reinforced, repairable<\/td>\nSmartphone<\/td>\n\ud83c\uddeb\ud83c\uddf7 France<\/td>\nVery robust, repairability 10 years<\/td>\n<\/tr>\n
      Recommerce<\/strong><\/td>\nRefurbishediPhone<\/td>\nReconditioned in France, 12-month warranty<\/td>\nReconditioned<\/td>\n\ud83c\uddeb\ud83c\uddf7 France<\/td>\nA pioneer in reconditioning<\/td>\n<\/tr>\n
      Back Market<\/strong><\/td>\nRefurbishedSamsung<\/td>\nCertified reconditioning platform<\/td>\nReconditioned<\/td>\n\ud83c\udf0d Variable<\/td>\nQualitysorting, 12-month guarantee<\/td>\n<\/tr>\n
      Murena (e\/OS)<\/strong><\/td>\nMurena One<\/td>\nOpen source, Google-free, refurbished + ethical<\/td>\nSmartphone<\/td>\n\ud83c\uddeb\ud83c\uddf7 \/ \ud83c\uddea\ud83c\uddfa<\/td>\nProtecting privacy, digital sobriety<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      FURNITURE \u2013 Responsible Brands<\/h3>\n\n\n\n\n\n\n\n\n\n\n\n
      Brand<\/th>\nProduct Example<\/th>\nResponsible commitments<\/th>\nType<\/th>\nCountry of origin<\/th>\nRemarks<\/th>\n<\/tr>\n<\/thead>\n
      Tikamoon<\/strong><\/td>\nSolid wood sideboard<\/td>\nFSC wood , sustainability, sustainable production<\/td>\nWoodenfurniture<\/td>\n\ud83c\uddeb\ud83c\uddf7 \/ \ud83c\uddee\ud83c\uddf3 \/ \ud83c\uddfb\ud83c\uddf3<\/td>\nEthical and aestheticapproach<\/td>\n<\/tr>\n
      TipToe<\/strong><\/td>\nLou coffee table<\/td>\nRecycledsteel, PEFC-certified wood, made in Europe<\/td>\nMetal\/wood furniture<\/td>\n\ud83c\uddeb\ud83c\uddf7 France<\/td>\nModular, durable design<\/td>\n<\/tr>\n
      Camif<\/strong><\/td>\nEvolving children\u2019s bed<\/td>\nLocal PEFC wood, made in France<\/td>\nRoom<\/td>\n\ud83c\uddeb\ud83c\uddf7 France<\/td>\nTransparency + support for short circuits<\/td>\n<\/tr>\n
      Alki<\/strong><\/td>\nKuskoa chair<\/td>\nLocal wood, traditional production<\/td>\nSeat \/ office<\/td>\n\ud83c\uddeb\ud83c\uddf7 France (Pays Basque)<\/td>\nResponsible design<\/td>\n<\/tr>\n
      Queen Mother<\/strong><\/td>\nWall hook<\/td>\nWood from local forests, handcrafted<\/td>\nAccessories<\/td>\n\ud83c\uddeb\ud83c\uddf7 France<\/td>\nSmall production, zero plastic<\/td>\n<\/tr>\n
      Maximum<\/strong><\/td>\nRecycled street furniture<\/td>\nUpcycling plastic, recycled metal<\/td>\nPublic furniture<\/td>\n\ud83c\uddeb\ud83c\uddf7 France<\/td>\nLocal and short supply chains<\/td>\n<\/tr>\n
      La Chaise Fran\u00e7aise<\/strong><\/td>\nSegur wooden chair<\/td>\nPEFC wood, locally produced<\/td>\nLounge chair<\/td>\n\ud83c\uddeb\ud83c\uddf7 France<\/td>\n100 % made in France<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      IT \u2013 Responsible Brands<\/h3>\n\n\n\n\n\n\n\n\n\n\n\n
      Brand<\/th>\nProduct Example<\/th>\nResponsible commitments<\/th>\nType<\/th>\nCountry of origin<\/th>\nRemarks<\/th>\n<\/tr>\n<\/thead>\n
      Why!<\/strong><\/td>\nW840SU laptop PC<\/td>\nFree, repairable, without proprietary software<\/td>\nComputer<\/td>\n\ud83c\uddeb\ud83c\uddf7 France<\/td>\nLinux compatible, very open<\/td>\n<\/tr>\n
      Framework<\/strong><\/td>\nLaptop 13 modular<\/td>\nCompletely modular, upgradeable, accessible rooms<\/td>\nComputer<\/td>\n\ud83c\uddfa\ud83c\uddf8 USA<\/td>\nExceptionalreparability<\/td>\n<\/tr>\n
      Bluestar<\/strong><\/td>\nRefurbished PC Tower<\/td>\nReuse of components, reconditioned in France<\/td>\nDesktopcomputer<\/td>\n\ud83c\uddeb\ud83c\uddf7 France<\/td>\nGuarantee and upgrading<\/td>\n<\/tr>\n
      Back Market<\/strong><\/td>\nRefurbishedMacBook Air<\/td>\nCertifiedreconditioned, 12-month warranty<\/td>\nComputer<\/td>\n\ud83c\udf0d Variable<\/td>\nEthical multi-brand platform<\/td>\n<\/tr>\n
      Iameco<\/strong><\/td>\nD4R touchcomputer<\/td>\nMade from recycled materials, FSC wood, green energy<\/td>\nAll-in-one computer<\/td>\n\ud83c\uddee\ud83c\uddea Ireland<\/td>\nFirst eco-designed PC<\/td>\n<\/tr>\n
      Plytix<\/strong><\/td>\nMini PC Linux<\/td>\nEco-designed, low consumption<\/td>\nMini PC<\/td>\n\ud83c\udde9\ud83c\uddf0 Denmark<\/td>\nIdeal for office \/ cloud use<\/td>\n<\/tr>\n
      PC Green<\/strong><\/td>\nRefurbished Gamer PC<\/td>\nReconditioning in France, reducing electronic waste<\/td>\nPC Gaming<\/td>\n\ud83c\uddeb\ud83c\uddf7 France<\/td>\nPerformance-oriented reconditioner<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      \u00a0<\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n\n\n<\/span>","protected":false},"excerpt":{"rendered":"

      Sustainable branding – making a difference Highlighting brands that are committed to sustainability is also the mission of the LONGTIME\u00ae Label. Read on and find out all about a sustainable brand! What is a sustainable brand?”A sustainable brand is a brand whose mission and raison d’\u00eatre brings sustainable environmental, human or social benefits to all […]<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-18480","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"Sustainable, committed, responsible brand - Sustainable development<\/title>\n<meta name=\"description\" content=\"What is a sustainable brand? 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