how do I get the

longtime® label ?

The LONGTIME® labelling process values manufacturers who are committed to designing sustainable products.

A voluntary approach

The LONGTIME® label is a voluntary approach, accessible to manufacturers who wish to market one or more products that comply with the criteria of the standard, and integrate the challenges of sustainability.

A bond of trust

The LONGTIME® label is a recognition tool that facilitates the identification of sustainable products and creates a bond of trust between the manufacturer and the consumer.

The witness of strong values

The LONGTIME® brand enhances the quality of your products and allows you to stand out by conveying strong values, respect for the planet and respect for

Evaluate your product in 15 questions and make sure you fall within the scope of the LONGTIME® label.

Find all the documentation relating to the LONGTIME® label

The longtime® process

Here are the steps to follow to obtain the LONGTIME® label. The first stage consists in clearly defining the scope of the product to be studied and understanding the criteria and labelling conditions. For these first 3 steps, the Ethikis team is there to guide you. The second phase is the verification of the products, directly in relation with the control body you have chosen.

1 - Application

You provide information on the product via the “application form”.


2 - Commitment

You receive the quote and commit yourself to the process.


3 - Preparatory meeting

Independently or supported by our team.


4 - Evaluation

You start working with the control body.

5 - Use of the label

You can display the LONGTIME® label for marketing to highlight your commitment.

“The LONGTIME® label confirms the commitments we have made since the creation of our company to guarantee our customers the quality and robustness of our products. Receiving this external recognition is a satisfaction for the whole team.”

Alain Loubet, Manager at Xplorer


a guarantee of quality and impartiality

For a label, relying on an impartial and independent accreditation process is a matter of evidence. And so it is vital that partnerships are made with control bodies that are recognised for high standards, for their independence and for their expertise. Their international positioning allows them to evaluate products from all over the world.

In recognition of this, LONGTIME® has formed partnerships with:


A subsidiary of Apave, a leading company in the control of technical, human and environmental risks.


A subsidiary of Ecocert, a certification body specialising in sustainability.


why label your products?

Consumers are fed-up with planned obsolescence and looking for products that are robust, repairable and designed to last…. but they don’t know how to find them, or who to trust.

The LONGTIME® label highlights products from manufacturers who want to extend the life of objects, make them more robust and easier to repair, and offer quality after-sales service.



Anticipate market developments

Being labelled means being ahead of your competitors and regulations.

Be quickly and easily identified by consumers

Enhance your brand’s commitment to offering a superior level of quality.

Distinguish yourself from competing products

Communicate on one key element: the durability and robustness of products.

Reassure about the quality and sustainability of your products

Tell your partners and customers about the efforts you are making to consolidate your position as a leader or to become one.

Reinforce the motivation of your teams by enhancing their involvement

Obtaining the LONGTIME® label is a token of recognition of their involvement.

Clearly demonstrate your commitment to sustainability

Contribute to the preservation of resources and the reduction of waste.

Our Tailor-made support

We are at your disposal to best meet your needs. From the preparation of the audit to the use of the label, our team of experts is ready to assist you.

Raise awareness among your teams

Sustainability is a scalable tool for your company. Whether you are a buyer, distributor, trade or government institution, or manufacturer, discover how the sustainable products market opens up opportunities while respecting the environment.


Guidance for the preparation of the audit

Do you want us to take care of the preparation of the audit? Our team coordinates, from A to Z, the preparation of documents, the definition of the means of proof to be identified and anticipates with you any corrective actions to be implemented.


Frequently Asked Questions

What types of products can be labelled?

Any functional product composed of parts is eligible for the LONGTIME® label. Indeed, the product range is very wide, just to name a few major families: household appliances, computers, sports and leisure products, tools and professional equipment.
Excluded are automobiles, textiles and of course food and pharmaceutical products.

Which products are already labelled?

You can consult all labelled products on the LONGTIME® catalogue.

Why is the name of the LONGTIME® label in English?
LONGTIME® is a label without borders. Its short-term ambition is to become a reference in Europe. Indeed, there are no criteria for the country of manufacture or design because quality exists all over the world.
What is the procedure for obtaining the LONGTIME® label?

You can consult all the steps on this page or contact Ethikis for more information.

Does the labelling process require a large investment of time?

Entering the LONGTIME® approach suggests that you have familiarised yourself with the documentation, the criteria of the label, the process and the conditions of use of the label. To prepare for the audit, it will be necessary to ensure the availability of documents and resource persons enabling the auditor to obtain proof of the product’s compliance with the label criteria.

Can I submit only certain products for labelling?

The LONGTIME® label refers to the product and not to the brand or company. Thus, it is possible to submit only certain products or ranges for labelling.

How much does the LONGTIME® label cost?

The LONGTIME® approach has been designed so that cost is not an obstacle. The cost of the process consists of the evaluation fees, directly invoiced by the chosen control body, and the fees for using the label. Feel free to fill out the request form to obtain a personalised quote.

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