why buy

labelled products?

The LONGTIME® label helps you identify products that are long-lasting with clear and independent information to make better choices – it changes everything!

A real answer to your concerns: economic or environmental?

By providing you with clearer information on the longevity/price ratio of a product, and on its repair possibilities, the LONGTIME® label allows you to make a smart and reasonable purchase.

The label helps to reduce waste and the production of premature waste that is harmful to the environment by guiding you towards robust and repairable products. It is a reliable benchmark for more responsible and sustainable consumption.

The label for your everyday products

Just look around you, the LONGTIME® label is applicable to all the products that surround you. As soon as mechanical and/or electronic parts are assembled, the product can be labelled.

HOUSEHOLD APPLIANCES

Food processor, vacuum cleaner, hair straightener,  coffee machine…

MULTIMEDIA EQUIPMENT

Smartphone, tablet, headset, laptop, connected object…

RECREATIONAL EQUIPMENT

Tent, electric bicycle, technical clothing, metal detector…

TOOLS

Lawnmower, drill, construction light, sander, pruning shears…

HOUSEHOLD APPLIANCES

Food processor, vacuum cleaner, hair straightener, beard trimmer, coffee machine…

MULTIMEDIA

Smartphone, tablet, headset, laptop, connected object…

RECREATIONAL EQUIPMENT

Tent, electric bicycle, technical clothing, metal detector…

TOOLS

Lawnmower, drill, construction light, sander, pruning shears…

Between planned obsolescence, climate change concerns, marketing propaganda and the reality of everyday life, you no longer know how to choose the products you need…

The LONGTIME® label is a real help by giving you clear and fast information. When you see the LONGTIME® logo on labels – in store or on the Internet – you know that the product is robust, repairable and designed to last. And it offers excellent warranty conditions.

Choosing a LONGTIME® labelled product is an opportunity to encourage other products to get out of the box and adopt a more responsible consumption.

why trust the LONGTIME® label ?

41 demanding and transparent criteria

You can see all the criteria on the specification sheets.

3 pillars

Robustness, repairability and designed to last. A global approach to product durability.

1 independent audit

For each product, an audit is carried out by an independent control body.

1 strong and easily recognizable logo!

In store or on the internet, quickly find LONGTIME® labelled products.

The specifications of the LONGTIME® label define 40 objective and verifiable criteria. Such as:
– the product is repairable
– the quality of after-sales service,
– the availability and price of spare parts
– or of guarantees that exceed the usual, run-of-the mill.

In order to be able to claim the LONGTIME® label, the product must be evaluated by an independent inspection body. The audit covers the 40 criteria defined in the LONGTIME® specifications.
 When the product passes this test, it is in conformity and can be marketed with the LONGTIME® label.

No false promises! A product bearing the LONGTIME® label can fail. The important thing is that you always have a solution from the manufacturer or its distributor, so that you can repair it and extend its service life.

We tell you everything!

For the sake of transparency and to provide as much information as possible, find below the answers to frequently asked questions about LONGTIME® and the initiative in the broadest sense. Of course, do not hesitate to contact us.

What is planned obsolescence?

Planned obsolescence is the deliberate reduction of the life and use of a product. This is a cynical attempt by some manufacturers to encourage consumers to buy new products. Particularly electrical and electronic devices.
In France, this has been a crime since 2015. * Of course, not all manufacturers deliberately use this method. But only some really seek to extend the life of their products. LONGTIME® allows you to identify products that are specially designed to last.

There is also the cultural obsolescence, generated by marketing, which makes us want to replace a product in perfect working condition to buy a more recent one! Now it is up to us to resist the temptation… *Source: Ademe

Are LONGTIME® labelled products more expensive?

Not necessarily! A balance must be struck between quality, price and product life. The label is there to guide consumers towards quality products. The label is not awarded on the basis of price or brand awareness: a very expensive or well-known product is not necessarily more sustainable, depending on the design.
 But there is still a basic principle: a robust machine is a machine that is renewed less often… the key to saving money over time!
 The label incorporates households’ budgetary concerns, providing clearer information on the longevity/price ratio of products at the time of purchase, and reassuring them about the possibility of repair.

The LONGTIME® label belongs to whom? To brands? To stores?

LONGTIME® is an independent label, which is not dependent on brands or distributors.
 It was developed by the Ethikis ad Civis cooperative, after 2 years of work with environmental associations, consumer associations, repairers and manufacturers. 
LONGTIME® represents demanding criteria, with transparent specifications and it is awarded to a product only after an independent inspection. For all those reasons, LONGTIME® is synonymous with transparency and independence.

The LONGTIME® label, what do I need it for?

The LONGTIME® label is a clear and simple guide that helps you choose the most reliable products on the market, breaking with planned obsolescence.
 It saves you time when making a purchase, because the presence of the LONGTIME® logo on the label immediately tells you that the product is robust, repairable and designed to last.
By deciding to buy a product that will last longer, you are saving money and helping the environment by reducing premature waste and the demand on natural resources.

What is the value of the label?

By guiding consumers towards products that are robust, repairable and designed to last, the label helps to reduce the production of premature waste that is harmful to the environment. It is a benchmark for more responsible and sustainable consumption. It values manufacturers who make the effort to extend the life of everyday objects, to make them more robust and easier to repair for the consumer. The label encourages manufacturers to change their production methods and contribute to the preservation of the environment. The LONGTIME® label also promotes a whole economy that is more responsible, more committed and less harmful: it supports the repair sector, a skilled and local field of activity, and encourages the circular economy.

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