What’s the alternative to black friday?

What’s the alternative to black friday?

How to consume sustainably during Black Friday? It’s no coincidence that the EWWR (European Week for Waste Reduction) organized by ADEME* ends on Black Friday . Increasingly present on the airwaves and in the press, ADEME and players in the circular economy are trying...
For a responsible Christmas with LONGTIME®.

For a responsible Christmas with LONGTIME®.

In just a few days, the festive season will be upon us. Conviviality, meals with friends, family time and…over-consumption! In a tense global context (epidemics, geopolitics, inflation, energy crisis…) we all need to breathe and relax. And yet, it’s possible to enjoy...
What is the Green Claims Directive?

What is the Green Claims Directive?

Green Claims is a new European directive designed to regulate the use of environmental claims and thus combat greenwashing practices. It aims to provide specific rules for the justification and communication of environmental claims made by companies in the European...
Enhancing LONGTIME®’s CSR approach

Enhancing LONGTIME®’s CSR approach

As we shall see in this article, the concepts of CSR and sustainability are very closely linked. As a result, once certification has been obtained, it can be very useful to use a sustainability label such as LONGTIME® as part of your CSR approach. How do you explain...
What are the new selection criteria of consumers ?

What are the new selection criteria of consumers ?

Consumer trends are changing, evolving and transforming. The health crisis we are going through is not for nothing, it is one of the catalysts for the changing purchasing behavior. You are probably noticing, through the news, an ever-growing craze for recycling,...