
LONGTIME®,
The label for products
DESIGNED TO LAST
Clearly informs consumers about the longevity, robustness and repairability of products.
Rewards manufacturers who focus their industrial effort on durability.
Obtaining the LONGTIME® label means enhancing the durability of your products.
Are you looking for durable household appliances, a reliable laptop computer, robust tools?
Buying a sustainable product
is an economic and environmentally responsible choice.
Find out how the LONGTIME® label helps you to easily find sustainable products.
Why
choose the label?
Obtaining the LONGTIME® label
places value on the durability of your products.
The LONGTIME® label helps you to provide clear and independent information on the lifetime of products.
How
to obtain the label ?
Becoming a partner
means passing on your knowledge and participating.
The LONGTIME® label takes into account the specificity of each product family for a thorough and relevant study. Help us!
How
to become a partner ?
Why label your products LONGTIME®?
Integrate durability into your production processes
Make the most of your efforts and be quickly identified by your consumers
Meet the expectations of retailers to increase the share of sustainable products

Why buy a labelled product?
Acquire a reliable and repairable product
Make a purchase that will preserve your budget
Encourage more responsible consumption and move out of the disposable era
By providing you with clearer information on the longevity/price ratio of a product, and on its repair possibilities, the LONGTIME® label allows you to make a smart and reasonable purchase.
Labelled products
Here are the first products labelled LONGTIME®. By clicking on the product you will find the detailed description and access to the complete directory. And soon more products to join the listings!
Vacuum Cleaner Silence Force
Kitchen Blender 37
Juice extractor “Miracle Edition” 68
Centrifuge “Santos Juicer” 50
Large capacity centrifuge 28
Bar Mixer 33
“Classic” citrus juicer 11
Juicers 38
Lever juicer “Evolution” 70
Lever juicers 10
Large capacity juicer 52
Juicer Mefra 71C
Electric heater_PALAYER
Blender brushless 62
W11 Wall Oven
BAGT compact
Absolute Oven
W7 Steam Combi Oven
If you know of a durable product that deserves the LONGTIME® label, share your experience with our team!
Your products are reliable, robust and repairable and should be in the directory ?
LONGTIME®, a practical response
Consumers are increasingly frustrated with products that do not last.
%
want information on the shelf life of products
%
are concerned by responsible consumption
%
say they rely on labels to make sure a product is truly sustainable
Choosing a LONGTIME® labelled product is an opportunity to encourage other products to get out of the box and adopt a more responsible consumption.
Between planned obsolescence, climate change concerns, marketing propaganda and the reality of everyday life, you no longer know how to choose the products you need…
The LONGTIME® label is a real help by giving you clear and fast information.
DURABILITY NEWS
LONGTIME complies with ISO 14020, ISO 14021 and other eco-labeling standards.
LONGTIME® is a voluntary program based on the evaluation of 41 criteria related to the life cycle of products and dedicated to manufactured products designed to last. The evaluation of the LONGTIME® reference system is carried out by a third party control organization...
What are the new selection criteria of consumers ?
Consumer trends are changing, evolving and transforming. The health crisis we are going through is not for nothing, it is one of the catalysts for the changing purchasing behavior. You are probably noticing, through the news, an ever-growing craze for recycling,...
Xplorer, feedback on LONGTIME® certification
We wanted to get feedback from Xplorer on how the LONGTIME® approach works. Here is the testimony of Alain Loubet, Chief executive at Xplorer. Could you define the business and the purpose of the company? Born from its CEO’s passion for detection, Xplorer was founded...
Univ’R Chauffage, feedback on LONGTIME® certification
We wanted to get feedback from Univ’R Chauffage on how the LONGTIME® approach works. Here is the testimony of Bruno Giorgi, Chief executive at Univ’R Chauffage. Could you define the business and the purpose of the company? French designer and manufacturer of electric...
Santos, feedback on LONGTIME® certification
We wanted to get feedback from Santos on how the LONGTIME® approach works. Here is the testimony of Sébastien Goupil, Quality Manager at Santos. Could you define the business and the purpose of the company? Since 1954, Santos has been manufacturing 100%...
The ambition of the LONGTIME® label
LONGTIME® is an independent label for consumers.
With applications in Europe and internationally, it has been developed to encourage the manufacturing and consumption of products that are more sustainable on a lasting basis.
By encouraging consumers to make better choices and manufacturers to produce more sustainable products, LONGTIME® aims to contribute to the preservation of the planet’s resources and the reduction of premature waste.
The LONGTIME® label encourages a circular economy and champions the repair sector, a skilled and local field of activity.
Independent
European
Committed
They talk about LONGTIME®
8 p.m. news weekend | France 2

Who is behind LONGTIME®?
It was originally created by two citizens determined to act on the environmental and social issues of our time.
It is now managed by Ethikis ad civis, a Toulouse based cooperative company that is wholly owned by its employees.
